The decorative lens

When you’re thinking about building a personal website, you’ll often find yourself looking through something I call the decorative lens.

I use this term to describe the mindset that we have about what websites are supposed to look like.

This mindset is informed by a few players. You already know them.

These companies do a great job of marketing the idea that your website needs to be unique, colorful, beautiful, and visually compelling in order to be effective.

This is bullshit.